Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
| dc.contributor.author | Peñalba Aguirrezabalaga, Carmela | |
| dc.contributor.author | Sáenz Martínez, Josune | |
| dc.contributor.author | Ritala, Paavo | |
| dc.date.accessioned | 2024-11-13T18:47:45Z | |
| dc.date.available | 2024-11-13T18:47:45Z | |
| dc.date.issued | 2020-09-23 | |
| dc.date.updated | 2024-11-13T18:47:45Z | |
| dc.description.abstract | Purpose: The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's applicability in an empirical context. Design/methodology/approach: A literature-based approach was adopted to identify and classify knowledge assets in the field of marketing. The new scale's content was then tested in a number of companies with different profiles. A subsequent survey of a representative sample of 346 Spanish firms sought to validate the scale and to assess those companies' marketing-related IC. Findings: The literature search provided the basis for a marketing-related IC architecture comprising three main categories, nine subcategories and eighty items whose validity was tested and confirmed. The survey revealed that marketing-specific human capital (HC) is the most developed knowledge resource in Spanish firms, followed by marketing-specific relational capital (RC), while marketing-specific structural capital (SC) is the least developed. Significant differences were also found among companies with different profiles (B2C vs B2B, high-tech vs low-tech and manufacturing vs services). Originality/value: This study makes a valuable contribution to the IC literature as one of the first to deploy the general IC framework in a specific functional area (here: marketing and sales) for more meaningful and in-depth assessment of firm-specific knowledge resources. | en |
| dc.description.sponsorship | The authors would like to acknowledge to Hezkuntza Saila, Eusko Jaurlaritza - Department of Education, Basque Government for funding this research. Grant number: PRE_2019_1_0292. | en |
| dc.identifier.citation | Peñalba-Aguirrezabalaga, C., Sáenz, J., & Ritala, P. (2020). Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration. Journal of Intellectual Capital, 21(6), 947-984. https://doi.org/10.1108/JIC-05-2019-0095 | |
| dc.identifier.doi | 10.1108/JIC-05-2019-0095 | |
| dc.identifier.eissn | 1758-7468 | |
| dc.identifier.issn | 1469-1930 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14454/1843 | |
| dc.language.iso | eng | |
| dc.publisher | Emerald Group Holdings Ltd. | |
| dc.subject.other | Intellectual capital | |
| dc.subject.other | Knowledge resources | |
| dc.subject.other | Marketing | |
| dc.subject.other | Scale development | |
| dc.subject.other | Spain | |
| dc.title | Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration | en |
| dc.type | journal article | |
| dcterms.accessRights | metadata only access | |
| oaire.citation.endPage | 984 | |
| oaire.citation.issue | 6 | |
| oaire.citation.startPage | 947 | |
| oaire.citation.title | Journal of Intellectual Capital | |
| oaire.citation.volume | 21 |