DeustoTeka
DeustoTeka recoge la producción científica del personal docente e investigador de la Universidad de Deusto. Su propósito es reunir, archivar, preservar y aumentar la visibilidad en acceso abierto de los resultados de investigación.
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Reconceptualising social media impulse buying through a recursive temporal SOR perspective.
(John Wiley and Sons Inc, 2026-09-06) Ronda González, Lorena; Tobon, Sandra; Abril Barrie, Carmen
Impulse buying in social media is commonly examined through the Stimulus–Organism–Response (SOR) framework, yet empirical applications often treat purchase as the endpoint of a linear sequence and give limited attention to how post-purchase states and platform-mediated re-exposure shape subsequent episodes. This study extends SOR theory by conceptualising social media impulse buying as a recursive temporal process in which stimuli, organismic states and responses remain analytically distinct but temporally non-separable. Using the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocol, we reviewed 124 empirical studies identified through Scopus and Web of Science and published between 2015 and January 2026. Content analysis and thematic synthesis classified constructs across conventional and hybrid SOR sectors and three temporal phases: pre-impulse activation, the purchase moment and the post-purchase phase. The synthesis shows that many mechanisms cross conventional SOR boundaries, that impulse buying unfolds across interconnected phases, and that behavioural responses may become new stimuli through social visibility, continued engagement and algorithmic reinforcement. Risk perception changes from anticipatory loss and fear of missing out before purchase, to temporary suppression during purchase, and to retrospective regret, guilt or dissonance afterwards. The study develops a Möbius-inspired temporal SOR framework that extends, rather than replaces, SOR by explaining how responses may contribute recursively to subsequent exposure and impulse episodes. The findings encourage marketers, platforms and policymakers to assess impulse buying beyond immediate conversion and consider transparent, responsible measures to limit harmful cycles of urgency, social pressure and repeated personalised exposure.
Evidencias de eficacia de la rehabilitación cognitiva en psicosis y esquizofrenia con el programa REHACOP
(Asociación Española de Psicología Conductual AEPC, 2011) Bengoechea Noreña, Eneritz; Ojeda del Pozo, Natalia; Segarra Echevarría, Rafael; Sánchez Gómez, Pedro Manuel; García García, Juan; Peña Lasa, Javier; García Guerrero, Acebo; Eguiluz Urruchurtu, José Ignacio; Elizagarate Zabala, Edorta
From learners to teachers a flipped classroom experience to foster autonomy and transversal competences
(Dykinson, 2026) Díez Ruiz, Fernando
; Igoa Iraola, Elene; Quevedo Torrientes, Elena
Análisis de las diferencias entre los subtipos desatento y combinado del TDAH: CI y memoria de trabajo
(Asociación Española de Psicología Conductual AEPC, 2011) San Nicolás, Sara; Iraurgi Castillo, Ioseba; Azpiri, Miriam; Jara Segura, Ana Berta; Urizar Uribe, Maite
Active methodologies as drivers of emotional and communicative development in Higher Education
(Dykinson, 2026) Igoa Iraola, Elene; Díez Ruiz, Fernando
; Quevedo Torrientes, Elena