Artificial intelligence in business-to-customer fashion retail: a literature review

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dc.contributor.authorGoti Elordi, Aitor
dc.contributor.authorQuerejeta-Lomas, Leire
dc.contributor.authorAlmeida, Aitor
dc.contributor.authorGaviria de la Puerta, José
dc.contributor.authorLópez de Ipiña González de Artaza, Diego
dc.date.accessioned2025-09-02T16:04:51Z
dc.date.available2025-09-02T16:04:51Z
dc.date.issued2023-06-30
dc.date.updated2025-09-02T16:04:51Z
dc.description.abstractMany industries, including healthcare, banking, the auto industry, education, and retail, have already undergone significant changes because of artificial intelligence (AI). Business-to-Customer (B2C) e-commerce has considerably increased the use of AI in recent years. The purpose of this research is to examine the significance and impact of AI in the realm of fashion e-commerce. To that end, a systematic review of the literature is carried out, in which data from the Web Of Science and Scopus databases were used to analyze 219 publications on the subject. The articles were first categorized using AI techniques. In the realm of fashion e-commerce, they were divided into two categories. These categorizations allowed for the identification of research gaps in the use of AI. These gaps offer potential and possibilities for further research.en
dc.description.sponsorshipThis work has been supported by DEUSTEK5– Human-centric Computing for Smart Sustainable Communities and Environments, Basque Universities’ System’s research group, with code IT1582-22. The work of Aitor Almeida in this research was funded by the Ministerio de ciencia e innovación, Spain, grant number PID2021-128969OB-I00, INCEPTION projecten
dc.identifier.citationGoti, A., Querejeta-Lomas, L., Almeida, A., de la Puerta, J. G., & López-de-Ipiña, D. (2023). Artificial intelligence in business-to-customer fashion retail: a literature review [Review of artificial intelligence in business-to-customer fashion retail: a literature review]. Mathematics, 11(13). Multidisciplinary Digital Publishing Institute (MDPI). https://doi.org/10.3390/MATH11132943
dc.identifier.doi10.3390/MATH11132943
dc.identifier.eissn2227-7390
dc.identifier.urihttps://hdl.handle.net/20.500.14454/3455
dc.language.isoeng
dc.publisherMultidisciplinary Digital Publishing Institute (MDPI)
dc.rights© 2023 by the authors
dc.subject.otherAI
dc.subject.otherBusiness-to-customer
dc.subject.otherFashion
dc.subject.otherRetail
dc.titleArtificial intelligence in business-to-customer fashion retail: a literature reviewen
dc.typereview article
dcterms.accessRightsopen access
oaire.citation.issue13
oaire.citation.titleMathematics
oaire.citation.volume11
oaire.licenseConditionhttps://creativecommons.org/licenses/by/4.0/
oaire.versionVoR
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