Using attribution theory to explain tourists' attachments to place-based brands

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dc.contributor.authorOrth, Ulrich R.
dc.contributor.authorStöckl, Albert
dc.contributor.authorVeale, Roberta
dc.contributor.authorBrouard, Joëlle
dc.contributor.authorCavicchi, Alessio
dc.contributor.authorFaraoni, Monica
dc.contributor.authorLarreina Díaz, Mikel
dc.contributor.authorLecat, Benoît
dc.contributor.authorOlsen, Janeen
dc.contributor.authorRodriguez Santos, Carmen
dc.contributor.authorSantini, Cristina
dc.contributor.authorWilson, Damien
dc.date.accessioned2025-11-03T13:36:21Z
dc.date.available2025-11-03T13:36:21Z
dc.date.issued2012-09
dc.date.updated2025-11-03T13:36:21Z
dc.description.abstractAssuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience.en
dc.identifier.citationOrth, U. R., Stöckl, A., Veale, R., Brouard, J., Cavicchi, A., Faraoni, M., Larreina, M., Lecat, B., Olsen, J., Rodriguez-Santos, C., Santini, C., & Wilson, D. (2012). Using attribution theory to explain tourists” attachments to place-based brands. Journal of Business Research, 65(9), 1321-1327. https://doi.org/10.1016/J.JBUSRES.2011.10.027
dc.identifier.doi10.1016/J.JBUSRES.2011.10.027
dc.identifier.issn0148-2963
dc.identifier.urihttps://hdl.handle.net/20.500.14454/4244
dc.language.isoeng
dc.rights© 2011 Elsevier Inc.
dc.subject.otherArousal
dc.subject.otherAttachment
dc.subject.otherCausal attribution
dc.subject.otherPleasure
dc.subject.otherTourism
dc.subject.otherWine
dc.titleUsing attribution theory to explain tourists' attachments to place-based brandsen
dc.typejournal article
dcterms.accessRightsmetadata only access
oaire.citation.endPage1327
oaire.citation.issue9
oaire.citation.startPage1321
oaire.citation.titleJournal of Business Research
oaire.citation.volume65
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