Eco-friendly labeling biases judgments of environmental impact

dc.contributor.authorMoreno Fernández, María Manuela
dc.contributor.authorBlanco Bregón, Fernando
dc.contributor.authorMatute, Helena
dc.date.accessioned2025-09-26T10:01:37Z
dc.date.available2025-09-26T10:01:37Z
dc.date.issued2025-07-29
dc.date.updated2025-09-26T10:01:37Z
dc.description.abstractRecent research has identified some psychological barriers that contribute to human inaction on climate change. In the current study, we explore how people perceive the environmental impact of eco-labelled products. We developed a new computerized footprint illusion task based on the trial-by-trial causal learning task. Participants were presented with monthly records of a community household carbon footprint. Thus, this task differs from previous ones in that it allows learning from data. Participants tended to judge the environmental impact of new buildings to be weaker when they were labelled as “green” than when they were no labelled, indicating an effect of eco-labelling. This biased perception occurred even when participants were exposed to information that should assist them in making accurate and unbiased judgments, which indicates that the expectations induced by the labels affected how participants interpreted the data. Implications for the design of strategies aimed at promoting better understanding of the environmental impact of human choices and at minimizing environmental harm are discussed.en
dc.description.sponsorshipSupport for this research was provided by Grant PID2021-126320NB-I00/MCIN/AEI/10.13039/501100011033/ERDF funded by Agencia Estatal de Investigación of the Spanish Government and by ERDF A way of making Europe, as well as Grant IT1696-22 funded by the Basque Government. The Mind, Brain and Behavior Research Center receives funding from grants CEX2023-001312-M by MCIU/AEI/10.13039/501100011033 and UCE-PP2023-11 by the University of Granadaen
dc.identifier.citationMoreno-Fernández, M. M., Blanco, F., & Matute, H. (2025). Eco-friendly labeling biases judgments of environmental impact. Journal of Environmental Psychology, 106. https://doi.org/10.1016/J.JENVP.2025.102715
dc.identifier.doi10.1016/J.JENVP.2025.102715
dc.identifier.eissn1522-9610
dc.identifier.issn0272-4944
dc.identifier.urihttps://hdl.handle.net/20.500.14454/3753
dc.language.isoeng
dc.publisherAcademic Press
dc.rights© 2025 The Authors
dc.subject.otherCausal illusion
dc.subject.otherCausality bias
dc.subject.otherClimate change
dc.subject.otherEco-friendly label
dc.subject.otherNegative footprint illusion
dc.titleEco-friendly labeling biases judgments of environmental impacten
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.titleJournal of Environmental Psychology
oaire.citation.volume106
oaire.licenseConditionhttps://creativecommons.org/licenses/by-nc-nd/4.0/
oaire.versionVoR
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