The adaptation to new audiences and digital narratives in theater: a case study in Campo de Gibraltar, Spain

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dc.contributor.authorQuintana Álvarez, Álvaro José
dc.contributor.authorMoreno Cano, Antonia María
dc.contributor.authorGutiérrez Almazor, Miren
dc.date.accessioned2025-11-05T13:51:21Z
dc.date.available2025-11-05T13:51:21Z
dc.date.issued2025-02-24
dc.date.updated2025-11-05T13:51:21Z
dc.description.abstractThis research explores the six public theaters in the Campo de Gibraltar region, Cádiz. The objective is to analyze their technological adaptation to new publics and digital narratives. A mixed methodology was employed to gather quantitative and qualitative data, including two online surveys conducted between April 24 and May 10, 2023, with 257 participants from the public and 89 scenic professionals and six interviews with artistic directors and culture councilors. The study focuses on the theater’s materiality and the possibility of immateriality through digital technology. It reveals that the analyzed spaces are unequipped to meet the technical demands of artistic companies. Ninety percent of the shows are forced to reduce their technical requirements due to a lack of resources, and only 29% of productions offer multimedia content. This shortage of technical resources discourages the development of new digital narratives, hinders the theaters’ technical renewal, and impedes new policymaking around performing arts. Although municipal theaters continue to provide in-person experiences supported by primarily analog technology, a gradual interest toward new digital narratives is emerging. Exploring the state of playhouses and theatrical productions in Campo de Gibraltar illuminates the broader issue of the theater’s social role today.en
dc.identifier.citationQuintana Alvarez, A., Moreno Cano, A., & Gutierrez, M. (2025). The adaptation to new audiences and digital narratives in theater: a case study in Campo de Gibraltar, Spain. Journal of Arts Management Law and Society, 55(2), 70-93. https://doi.org/10.1080/10632921.2025.2460817
dc.identifier.doi10.1080/10632921.2025.2460817
dc.identifier.eissn1930-7799
dc.identifier.issn1063-2921
dc.identifier.urihttps://hdl.handle.net/20.500.14454/4287
dc.language.isoeng
dc.publisherRoutledge
dc.rights© 2025 Taylor & Francis Group, LLC
dc.subject.otherAudiences
dc.subject.otherCommunication technologies
dc.subject.otherCultural industries
dc.subject.otherMunicipal theaters
dc.subject.otherNew narratives
dc.subject.otherPerforming arts
dc.titleThe adaptation to new audiences and digital narratives in theater: a case study in Campo de Gibraltar, Spainen
dc.typejournal article
dcterms.accessRightsmetadata only access
oaire.citation.endPage93
oaire.citation.issue2
oaire.citation.startPage70
oaire.citation.titleJournal of Arts Management Law and Society
oaire.citation.volume55
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