Building a green business: exploring the role of organizational culture and human resource management through a case study approach

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dc.contributor.authorZabala Berriozabal, Kristina
dc.contributor.authorPeñalba Aguirrezabalaga, Carmela
dc.contributor.authorNarvaiza Cantín, Lorea
dc.contributor.authorZubiaurre Goena, Arantza
dc.date.accessioned2025-10-29T13:27:31Z
dc.date.available2025-10-29T13:27:31Z
dc.date.issued2025-03-24
dc.date.updated2025-10-29T13:27:31Z
dc.description.abstractThe pursuit of sustainability has evolved into a compelling imperative for companies. Understanding the intricate interplay of “human-side” factors in the construction of a green business has recently gained momentum. The present study explored the role of organizational culture (OC) and human resource management (HRM) practices in building a green business. An in-depth case study identified three novel elements that contribute to a green OC: Sustainability orientation must be rooted in the organization's origins, green values must be driven by passion, and the ecosystem plays an important role. Additionally, three innovative aspects of HRM practice were identified: the potential of nonmonetary incentives (such as “emotional salary”), the use of employee-led committees to promote engagement and sustainability consciousness, and the importance of internal communication. In conclusion, the paper identifies some key managerial implications and several avenues for further research.en
dc.description.sponsorshipThis work was supported by the Basque Government (IT-1497-22 and IT-1429-22) and the Ministry of Science and Innovation of Spain (PID2020-114658RB-I00)en
dc.identifier.citationZabala, K., Peñalba-Aguirrezabalaga, C., Narvaiza, L., & Zubiaurre, A. (2025). Building a green business: exploring the role of organizational culture and human resource management through a case study approach. Business Strategy and the Environment, 34(5), 5657-5668. https://doi.org/10.1002/BSE.4266
dc.identifier.doi10.1002/BSE.4266
dc.identifier.eissn1099-0836
dc.identifier.issn0964-4733
dc.identifier.urihttps://hdl.handle.net/20.500.14454/4120
dc.language.isoeng
dc.publisherJohn Wiley and Sons Ltd
dc.rights© 2025 ERP Environment and John Wiley & Sons Ltd
dc.subject.otherCase study
dc.subject.otherGHRM
dc.subject.otherGOC
dc.subject.otherGreen business
dc.subject.otherSustainability
dc.titleBuilding a green business: exploring the role of organizational culture and human resource management through a case study approachen
dc.typejournal article
dcterms.accessRightsmetadata only access
oaire.citation.endPage5668
oaire.citation.issue5
oaire.citation.startPage5657
oaire.citation.titleBusiness Strategy and the Environment
oaire.citation.volume34
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