Alcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisements

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dc.contributor.authorLópez González, Hibai
dc.contributor.authorEstévez Gutiérrez, Ana
dc.contributor.authorJiménez Murcia, Susana
dc.contributor.authorGriffiths, Mark D.
dc.date.accessioned2026-03-25T14:00:30Z
dc.date.available2026-03-25T14:00:30Z
dc.date.issued2018-07-12
dc.date.updated2026-03-25T14:00:30Z
dc.description.abstractThe prevalence of sports betting advertising has become a major concern for gambling regulators, particularly since the legalization of online gambling in many European jurisdictions. Although the composition of gambling advertisement narratives has received some limited attention, nothing is known regarding how betting advertisements (often referred to as “adverts” or “commercials”) might be associating gambling with other potentially risky behaviors. The present paper examines the representation of alcohol drinking and low nutritional value food eating in sports betting advertising. By means of a mixed-methods approach to content analysis, a sample of British and Spanish soccer betting adverts was analyzed (N = 135). The results suggest that betting advertising aligns drinking alcohol with sports culture and significantly associates emotionally charged sporting situations such as watching live games or celebrating goals with alcohol. Additionally, alcohol drinking is more frequent in betting adverts with a higher number of characters, linking friendship bonding and alcohol drinking (especially beer) in the context of sports gambling.en
dc.description.sponsorshipSupported by the Government of the Basque Country, Spain, under grant reference (Eusko Jaurlaritza, POS_2015_1_0062)
dc.identifier.citationLopez-Gonzalez, H., Estévez, A., Jiménez-Murcia, S., & Griffiths, M. D. (2018). Alcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisements. International Journal of Mental Health and Addiction, 16(1), 81-89. https://doi.org/10.1007/S11469-017-9789-0
dc.identifier.doi10.1007/S11469-017-9789-0
dc.identifier.eissn1557-1882
dc.identifier.issn1557-1874
dc.identifier.urihttps://hdl.handle.net/20.500.14454/5565
dc.language.isoeng
dc.publisherSpringer New York LLC
dc.rights© The Author(s) 2017
dc.subject.otherAdvertising
dc.subject.otherAlcohol
dc.subject.otherEating
dc.subject.otherGambling
dc.subject.otherMarketing
dc.subject.otherSports betting
dc.titleAlcohol drinking and low nutritional value food eating behavior of sports bettors in gambling advertisementsen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.endPage89
oaire.citation.issue1
oaire.citation.startPage81
oaire.citation.titleInternational Journal of Mental Health and Addiction
oaire.citation.volume16
oaire.licenseConditionhttps://creativecommons.org/licenses/by/4.0/
oaire.versionVoR
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