El papel de la industria en las conductas adictivas: un análisis de los determinantes comerciales de la salud
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2025-09
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Consejo General de la Psicología de España
Resumen
El estudio de las conductas adictivas ha sido históricamente abordado desde una perspectiva idiográfica. Sin embargo, en los últimos años, se ha promovido un enfoque más amplio que integra determinantes contextuales, socioculturales, políticos y comerciales que contribuyen al desarrollo de las adicciones. Los determinantes comerciales de la salud (DCS) hacen referencia a las prácticas de las industrias que influyen en los patrones de salud, enfermedad y adicción de la población. El presente trabajo tiene como objetivo exponer las estrategias empleadas por las industrias vinculadas a las conductas adictivas, tales como prácticas políticas (p. ej., lobbying), prácticas de intromisión en investigación científica (p. ej., financiación de estudios), manipulación del lenguaje, estrategias de marketing y prácticas de gestión de la reputación (p. ej., responsabilidad social corporativa). Asimismo, se proponen diversas medidas de control o prevención ambiental, entre las que se incluyen la transparencia, medidas de reducción de disponibilidad y accesibilidad, la regulación del producto, y medidas para regular el marketing.
The study of addictive behaviors has historically been approached from an idiographic perspective. However, in recent years, a broader approach has been promoted, integrating contextual, sociocultural, political, and commercial determinants that contribute to the development of addictions. Commercial determinants of health (CDH) refer to the practices of industries that influence patterns of health, diseases, and addiction in the population. This article aims to outline the strategies employed by industries related to addictive behaviors, such as political practices (e.g., lobbying), interference in scientific research (e.g., funding studies), language manipulation, marketing strategies, and reputation management practices (e.g., corporate social responsibility). Furthermore, several environmental control and prevention measures are proposed, including transparency, measures to reduce availability and accessibility, product regulation, and measures to regulate marketing.
The study of addictive behaviors has historically been approached from an idiographic perspective. However, in recent years, a broader approach has been promoted, integrating contextual, sociocultural, political, and commercial determinants that contribute to the development of addictions. Commercial determinants of health (CDH) refer to the practices of industries that influence patterns of health, diseases, and addiction in the population. This article aims to outline the strategies employed by industries related to addictive behaviors, such as political practices (e.g., lobbying), interference in scientific research (e.g., funding studies), language manipulation, marketing strategies, and reputation management practices (e.g., corporate social responsibility). Furthermore, several environmental control and prevention measures are proposed, including transparency, measures to reduce availability and accessibility, product regulation, and measures to regulate marketing.
Palabras clave
Determinantes comerciales de la salud
Conductas adictivas
Medidas de control
Prevención ambiental
Commercial determinants of health
Addictive behaviors
Control measures
Environmental prevention
Conductas adictivas
Medidas de control
Prevención ambiental
Commercial determinants of health
Addictive behaviors
Control measures
Environmental prevention
Descripción
Materias
Cita
Aonso Diego, G., Rey Torres, N., García Pérez, Á., & Krotter Díaz, A. (2025). El papel de la industria en las conductas adictivas: un análisis de los determinantes comerciales de la salud. Papeles del psicólogo, 46(3), 181-191. https://doi.org/10.70478/pap.psicol.2025.46.21