The influence of algorithms on political and dating decisions

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dc.contributor.authorAgudo Díaz, Ujué
dc.contributor.authorMatute, Helena
dc.date.accessioned2025-09-03T11:03:37Z
dc.date.available2025-09-03T11:03:37Z
dc.date.issued2021-04-21
dc.date.updated2025-09-03T11:03:37Z
dc.description.abstractArtificial intelligence algorithms are ubiquitous in daily life, and this is motivating the development of some institutional initiatives to ensure trustworthiness in Artificial Intelligence (AI). However, there is not enough research on how these algorithms can influence people’s decisions and attitudes. The present research examines whether algorithms can persuade people, explicitly or covertly, on whom to vote and date, or whether, by contrast, people would reject their influence in an attempt to confirm their personal freedom and independence. In four experiments, we found that persuasion was possible and that different styles of persuasion (e.g., explicit, covert) were more effective depending on the decision context (e.g., political and dating). We conclude that it is important to educate people against trusting and following the advice of algorithms blindly. A discussion on who owns and can use the data that makes these algorithms work efficiently is also necessary.en
dc.description.sponsorshipSupport for this research was provided by Grant PSI2016-78818-R from Agencia Estatal de Investigacio´n of the Spanish Government, and Grant IT955-16 from the Basque Government, both awarded to HM. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscripten
dc.identifier.citationAgudo, U., & Matute, H. (2021). The influence of algorithms on political and dating decisions. PLoS ONE, 16(4 April). https://doi.org/10.1371/JOURNAL.PONE.0249454
dc.identifier.doi10.1371/JOURNAL.PONE.0249454
dc.identifier.eissn1932-6203
dc.identifier.urihttps://hdl.handle.net/20.500.14454/3475
dc.language.isoeng
dc.publisherPublic Library of Science
dc.rights© 2021 Agudo, Matute
dc.titleThe influence of algorithms on political and dating decisionsen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.issue4 April
oaire.citation.titlePLoS ONE
oaire.citation.volume16
oaire.licenseConditionhttps://creativecommons.org/licenses/by/4.0/
oaire.versionVoR
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