Online networking behaviour of tourism stakeholders in a multi-destination region: a hyperlink network analysis

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dc.contributor.authorHerasimovich, Volha
dc.contributor.authorAlzua Sorzabal, Aurkene
dc.contributor.authorGuereño-Omil, Basagaitz
dc.date.accessioned2025-05-14T07:31:46Z
dc.date.available2025-05-14T07:31:46Z
dc.date.issued2024-03
dc.date.updated2025-05-14T07:31:45Z
dc.description.abstractInter-organisational networking, essential for enhancing tourist destinations' performance, is often underutilised, resulting in low-density networks. To develop precise strategies for managing connectivity, it is crucial to examine stakeholders' networking behaviours – how they connect to a destination network and contribute to its structural formations within and beyond their sectors and geographic locations. This study looks at online networking forms that are qualitatively different from interpersonal contacts among organisational members. Specifically, it focuses on hyperlink networking, given its significance for the visibility of organisations and the overall destination and the credibility of tourism websites. Using social network analysis, this research identifies diverse online networking behaviours related to involvement in networking activities, link-placing and link-receiving, connections with similar and dissimilar actors, and community formation of tourism stakeholders across different sectors within a multi-destination region. The network is characterised by assembling behaviour, where many actors are connected to the network by other organisations rather than by their own linking activity. The study confirms organisations’ low involvement in networking and significant imbalances in their activities. It highlights how imbalances arise in the conjuncture of various sectors, each having a distinct role in uneven link allocation. Destination management organisations are key connectors and mediators but struggle to establish high-density within-sector connections. Public domain-related sectors are generally more active in networking than private ones. Intersectoral connections, rather than within-sector connections, are the major source of links for sectors. Stakeholders tend to connect more with actors from the same geographic areaen
dc.description.sponsorshipThis work was supported by Grant PID 2021-127893OB-I00 funded by MCIN/AEI/10.13039/501100011033 and European Union Next Generation EU/PRTR; and by the Gipuzkoa Provincial Council, Grant 2021–0000048en
dc.identifier.citationHerasimovich, V., Alzua-Sorzabal, A., & Guereño-Omil, B. (2024). Online networking behaviour of tourism stakeholders in a multi-destination region: A hyperlink network analysis. Journal of Destination Marketing and Management, 31. https://doi.org/10.1016/J.JDMM.2023.100844
dc.identifier.doi10.1016/J.JDMM.2023.100844
dc.identifier.issn2212-571X
dc.identifier.urihttps://hdl.handle.net/20.500.14454/2740
dc.language.isoeng
dc.publisherElsevier Ltd
dc.rights© 2023 The Authors
dc.subject.otherHyperlink network
dc.subject.otherInter-organizational networking
dc.subject.otherMulti-destination region
dc.subject.otherNetworking behavior
dc.subject.otherOnline networking
dc.subject.otherSocial network analysis
dc.subject.otherTourist destination
dc.titleOnline networking behaviour of tourism stakeholders in a multi-destination region: a hyperlink network analysisen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.titleJournal of Destination Marketing and Management
oaire.citation.volume31
oaire.licenseConditionhttps://creativecommons.org/licenses/by/4.0/
oaire.versionVoR
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