Impact of Spanish gambling regulations on online gambling behavior and marketing strategies

Vista sencilla de ítem
dc.contributor.authorAonso Diego, Gema
dc.contributor.authorGarcía Pérez, Ángel
dc.contributor.authorKrotter Díaz, Andrea
dc.date.accessioned2026-07-27T09:56:36Z
dc.date.available2026-07-27T09:56:36Z
dc.date.issued2025-06-13
dc.date.updated2026-07-27T09:56:36Z
dc.description.abstractBackground: A large body of research has pointed out that advertising has an impact on gambling behavior. However, little is known about how actual gambling marketing regulations impact online gambling behavior and marketing expenditure. Recently, a Spanish law—the Royal Decree 958/2020—came into force, which, in general terms, limits the marketing of gambling products. The current study aimed to examine the effect of the Spanish Royal Decree 958/2020 on gambling behavior (i.e., new accounts, active accounts, deposits, and total money bet) and marketing expenditure (i.e., advertising, bonuses, affiliation, and sponsorship) based on data from the Directorate General for Regulation of Gambling. Methods: We used Seasonal Autoregressive Integrated Moving Average (SARIMA) models to examine the impact of the implementation of Royal Decree 958/2020 on both online gambling behavior and marketing expenditure. Results: The entry into force of the Spanish Royal Decree (applied between November 2020 and August 2021) led to a permanent decrease in gambling behavior, in particular new accounts (-263k; p =.003) and total money bet (-€216M; p =.034). Additionally, regulatory measures had an impact on marketing strategies, specifically, reducing money earmarked for advertising (-€20M; p =.004), bonuses (-€2.6M; p =.048), and sponsorship (-€5.3M; p <.001). Conclusion: These findings demonstrate that regulatory measures aimed at limiting gambling advertising, bonuses, and sponsorships impact new accounts (i.e., new gamblers) and total money gambled, but hardly active accounts (i.e., regular gamblers). This study can serve as a model for countries where gambling advertisements have not yet been regulated.en
dc.description.sponsorshipThis research was supported by a predoctoral grant from the Government of the Principality of Asturias [ref.: PA-21-PF-BP20-015], and by a postdoctoral grant from the Ministry of Science, Innovation and Universities (MCIN/AEI/https://doi.org/10.13039/501100011033 and from the European Union NextGenerationEU/PRTR (ref.: JDC2022-048311-I)en
dc.identifier.citationAonso-Diego, G., García-Pérez, Á., & Krotter, A. (2025). Impact of Spanish gambling regulations on online gambling behavior and marketing strategies. Harm Reduction Journal, 22(1). https://doi.org/10.1186/S12954-025-01219-7
dc.identifier.doi10.1186/S12954-025-01219-7
dc.identifier.eissn1477-7517
dc.identifier.urihttps://hdl.handle.net/20.500.14454/6428
dc.language.isoeng
dc.publisherSpringer Nature
dc.rights© The Author(s) 2025
dc.subject.otherAdvertising
dc.subject.otherGambling
dc.subject.otherMarketing
dc.subject.otherRegulatory measures
dc.subject.otherSponsorship
dc.titleImpact of Spanish gambling regulations on online gambling behavior and marketing strategiesen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.issue1
oaire.citation.titleHarm Reduction Journal
oaire.citation.volume22
oaire.licenseConditionhttps://creativecommons.org/licenses/by-nc-nd/4.0/
oaire.versionVoR
Archivos
Bloque original
Mostrando 1 - 1 de 1
Miniatura
Nombre:
aonso_impact_2025.pdf
Tamaño:
1.41 MB
Formato:
Adobe Portable Document Format
Descargar
Colecciones
Artículos