Examinando por Autor "Monroy-Osorio, Juan Carlos"

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  • Miniatura
    Ítem
    Charting the digital route to net-zero: a framework for sustainable industry practices
    (Elsevier Ltd, 2024-11-13) Monroy-Osorio, Juan Carlos
    This study investigates the application of a comprehensive framework for implementing digital strategies towards achieving net-zero emissions in Spanish manufacturing firms. It explores the adoption of digitally enabled and digital-first strategies in 354 medium-sized companies, utilizing Internet of Things (IoT) and Artificial Intelligence (AI) technologies to augment and reinvent environmental management practices. Digitally enabled strategies are found to be prevalent, optimizing existing processes through IoT for resource conservation and predictive maintenance. A modest yet growing number of firms adopt digital-first strategies, integrating AI to create innovative pathways for energy use optimization and waste reduction. However, a subset of firms remains reliant on traditional methods, indicating significant potential for digital integration. The paper highlights the strategic importance of digital tools in enhancing operational efficiencies and developing new, inherently sustainable business models. It emphasizes the need for an integrated approach that combines the strengths of digital innovation with traditional management to drive the industry towards a sustainable and net-zero future. The framework provides a nuanced classification of digital strategies and their contribution to net-zero objectives, offering insights into the effectiveness of these practices across various industrial sectors.
  • Miniatura
    Ítem
    Exploring servitization across time: from past evolution to future innovations
    (Universidad de Deusto, 2025-09-15) Monroy-Osorio, Juan Carlos; Opazo Basáez, Marco; Vendrell Herrero, Ferrán; Facultad de Ciencias Económicas y Empresariales
    This study explores the evolution of servitization, focusing on its transition from product-centric models to service-oriented strategies enabled by digital technologies. Servitization emphasizes value co-creation through services, moving beyond traditional goods-based frameworks. By integrating tools such as Artificial Intelligence (AI), the Internet of Things (IoT), and advanced analytics, firms can improve operational efficiency, customer engagement, and sustainability. Using Organizational Information Processing Theory (OIPT), the research examines AI¿s role in mediating the relationship between Digital Service Innovation (DSI) and business performance, highlighting the use of by-product data to enhance decision-making. Empirical evidence from Spanish manufacturing firms distinguishes between digitally enabled strategies that optimize existing processes and digital-first strategies that embed sustainability into operational design. These approaches demonstrate the potential for addressing challenges such as resource scarcity and emissions reduction while aligning with sustainability objectives. The findings contribute to servitization theory by connecting it to digital transformation and sustainability, offering practical frameworks for integrating ethical and responsible practices. This study provides a foundation for understanding how servitization and digital technologies can work together to improve business performance and support long-term environmental goals. It identifies future research opportunities, including the ethical implications of AI and the broader application of digital frameworks across industries and contexts. By linking historical developments with contemporary innovations, this research outlines how firms can integrate servitization strategies with digital tools to meet evolving performance and sustainability demands.