Examinando por Autor "Zubiaurre Goena, Arantza"

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    Building a green business: exploring the role of organizational culture and human resource management through a case study approach
    (John Wiley and Sons Ltd, 2025-03-24) Zabala Berriozabal, Kristina; Peñalba Aguirrezabalaga, Carmela; Narvaiza Cantín, Lorea; Zubiaurre Goena, Arantza
    The pursuit of sustainability has evolved into a compelling imperative for companies. Understanding the intricate interplay of “human-side” factors in the construction of a green business has recently gained momentum. The present study explored the role of organizational culture (OC) and human resource management (HRM) practices in building a green business. An in-depth case study identified three novel elements that contribute to a green OC: Sustainability orientation must be rooted in the organization's origins, green values must be driven by passion, and the ecosystem plays an important role. Additionally, three innovative aspects of HRM practice were identified: the potential of nonmonetary incentives (such as “emotional salary”), the use of employee-led committees to promote engagement and sustainability consciousness, and the importance of internal communication. In conclusion, the paper identifies some key managerial implications and several avenues for further research.
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    How can machine tool builders capture value from smart services?: avoiding the service and digitalization paradox
    (Emerald Publishing, 2023-01-20) Kamp, Bart; Zabala Berriozabal, Kristina; Zubiaurre Goena, Arantza
    Purpose: This paper aims to assess the existence of, or the risk of running into, a smart service paradox for industrial firms and how to overcome it. Design/methodology/approach: A qualitative multiple case study is conducted involving four machine tool builders. The main source of data is formed by semi-structured interviews with service business managers. NVivo software was used to structure the interview harvest. Findings: The findings reveal that a smart service paradox is a realistic threat for industrial firms, that smart service business development is a supply push affair rather than a matter of demand pull, that two types of permissions need to be granted by prospective users (license to operate and license to charge) and that three intermediate steps need to be undertaken and validated to overcome a smart service paradox: value testing or proofing; value recognition; and value sharing. Research limitations/implications: This study was vendor-centric and did not involve the industrial customers to whom the smart services were directed. It was based on a small sample, which limits the generalizability of findings to a broader or different (sectoral) context. Practical implications: Lessons are identified for service managers on how to circumvent a smart service paradox. Originality/value: This study departs from a value creation-delivery-capture (“business model”) perspective to assess smart service paradox dynamics. By adopting a relational perspective to it, the present paper succeeds in presenting a more granular version of the base business model.
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    Innovation and internationalization in KIBS and the manufacturing sector a comparative assessment of the Basque Country and Catalonia
    (Gobierno Vasco, Departamento de Economía, Trabajo y Empleo = Eusko Jaurlaritza, Ekonomia, Lan eta Enplegu Saila, 2022-06-10) Zubiaurre Goena, Arantza; Zabala Berriozabal, Kristina; Sisti, Eduardo
    The internationalization of KIBS is an opportunity to acquire new knowledge, which can, in turn, lead to the creation of innovative, highly impactful solutions for manufacturing processes. This article uses Input-Output tables to empirically explore the evolution of the demand in the knowledge intensive services sector and the expansion of KIBS to external markets ‘pushed’ by the manufacturing sector. The findings related to the association between KIBS exports and the intensity of activity in particular KIBS typologies, such as TKIBS in the Basque Country, would suggest that a virtuous «innovation-internationalization» circle exists.
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    Panel analysis of the creation of new KIBS in Spain: the role of manufacturing and regional innovation systems (RIS)
    (Marcial Pons, 2020-10-19) Sisti, Eduardo; Zubiaurre Goena, Arantza
    Territorial servitization is a topic of interest due its impact on regional growth and innovation. Considering that the formation of new KIBS is a good indicator of such TS process and with the aim of contributing to the empirical literature on this topic, this study analyses to what extent the ‘manufacturing quality’ and ‘innovation environment’ profiles determined the different types of new knowledge intensive business services (KIBS). The research tackles the creation of new KIBS in 17 Spanish regions for the period 2000 to 2016 in the respective regions. The results reveal that new KIBS were deeply affected by economic changes that happened as a result of the great 2008 crisis and some KIBS categories are more affected by the techno-economic environment than others.