Examinando por Autor "Zabala Berriozabal, Kristina"
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Ítem Building a green business: exploring the role of organizational culture and human resource management through a case study approach(John Wiley and Sons Ltd, 2025-03-24) Zabala Berriozabal, Kristina; Peñalba Aguirrezabalaga, Carmela; Narvaiza Cantín, Lorea; Zubiaurre Goena, ArantzaThe pursuit of sustainability has evolved into a compelling imperative for companies. Understanding the intricate interplay of “human-side” factors in the construction of a green business has recently gained momentum. The present study explored the role of organizational culture (OC) and human resource management (HRM) practices in building a green business. An in-depth case study identified three novel elements that contribute to a green OC: Sustainability orientation must be rooted in the organization's origins, green values must be driven by passion, and the ecosystem plays an important role. Additionally, three innovative aspects of HRM practice were identified: the potential of nonmonetary incentives (such as “emotional salary”), the use of employee-led committees to promote engagement and sustainability consciousness, and the importance of internal communication. In conclusion, the paper identifies some key managerial implications and several avenues for further research.Ítem How can machine tool builders capture value from smart services?: avoiding the service and digitalization paradox(Emerald Publishing, 2023-01-20) Kamp, Bart; Zabala Berriozabal, Kristina; Zubiaurre Goena, ArantzaPurpose: This paper aims to assess the existence of, or the risk of running into, a smart service paradox for industrial firms and how to overcome it. Design/methodology/approach: A qualitative multiple case study is conducted involving four machine tool builders. The main source of data is formed by semi-structured interviews with service business managers. NVivo software was used to structure the interview harvest. Findings: The findings reveal that a smart service paradox is a realistic threat for industrial firms, that smart service business development is a supply push affair rather than a matter of demand pull, that two types of permissions need to be granted by prospective users (license to operate and license to charge) and that three intermediate steps need to be undertaken and validated to overcome a smart service paradox: value testing or proofing; value recognition; and value sharing. Research limitations/implications: This study was vendor-centric and did not involve the industrial customers to whom the smart services were directed. It was based on a small sample, which limits the generalizability of findings to a broader or different (sectoral) context. Practical implications: Lessons are identified for service managers on how to circumvent a smart service paradox. Originality/value: This study departs from a value creation-delivery-capture (“business model”) perspective to assess smart service paradox dynamics. By adopting a relational perspective to it, the present paper succeeds in presenting a more granular version of the base business model.Ítem Innovation and internationalization in KIBS and the manufacturing sector a comparative assessment of the Basque Country and Catalonia(Gobierno Vasco, Departamento de Economía, Trabajo y Empleo = Eusko Jaurlaritza, Ekonomia, Lan eta Enplegu Saila, 2022-06-10) Zubiaurre Goena, Arantza; Zabala Berriozabal, Kristina; Sisti, EduardoThe internationalization of KIBS is an opportunity to acquire new knowledge, which can, in turn, lead to the creation of innovative, highly impactful solutions for manufacturing processes. This article uses Input-Output tables to empirically explore the evolution of the demand in the knowledge intensive services sector and the expansion of KIBS to external markets ‘pushed’ by the manufacturing sector. The findings related to the association between KIBS exports and the intensity of activity in particular KIBS typologies, such as TKIBS in the Basque Country, would suggest that a virtuous «innovation-internationalization» circle exists.Ítem La oportunidad de crear proyectos de ciudades inteligentes a escala municipal. Implementando un distrito de energía positiva en Zorrozaurre(Gobierno Vasco = Eusko Jaurlaritza, Departamento de Economía, Trabajo y Empleo = Ekonomia, Lan eta Enplegu Saila, 2021) Martín Andonegui, Cristina ; Castillo Calzadilla, Tony; Zabala Berriozabal, Kristina ; Arrizabalaga, Eneko; Hernández, Patxi; Mabe, Lara; López Larrinaga, José Ramón; Casado, Jesús Mª ; Santos, Mª Nélida; Guardo, Jordán; Molinete, BegoñaLa urgencia del cambio climático está demandando nuevos procesos de transición energética que acelerarán el desarrollo soluciones innovadoras. Este artículo propone una nueva metodología en tres pasos que acompañará procesos de transición energética. En primer lugar, el diseño de espacios urbanos de acuerdo al concepto de Distrito de Energía Positiva (DEP) define un objetivo muy ambicioso que liderará el avance de nuevas perspectivas de desarrollo urbano. En segundo lugar, se propone el concepto de City Lab para el testeo y demostración de soluciones a escala real en ciudades de estructuras urbanas muy consolidadas. Por último, la transición energética está demandando nuevos mecanismos de gobernanza donde se combinen y armonicen estrategias de largo plazo con procesos participativos bottom-up. El proyecto europeo ATELIER – H2020 acelerará la demostración de esta nueva metodología en el DEP de Zorrozaurre (Bilbao, Euskadi).Ítem Moving from a goods- to a service-oriented organization: a perspective on the role of corporate culture and human resource management(Emerald Group Holdings Ltd., 2022-05-06) Zabala Berriozabal, Kristina; Campos Granados, José Antonio; Narvaiza Cantín, LoreaPurpose: This study aims to investigate the internal elements that help in the introduction of a service logic into a goods-oriented organization by focusing on corporate culture and human resource management (HRM) practices. Design/methodology/approach: The study uses a qualitative single case study research design. Data have been collected through archival data and 14 semi-structured interviews to managers, employees and retailers of a bike manufacturer. Findings: The research identifies the following three new internal elements affecting the service orientation of corporate culture of a company with a customization strategy: shared vision built up with the participation of the whole organization; rooting the service orientation into the past history; passion and collaborative study deployed through digital tools. Additionally, related to HRM, the research finds another two elements: emotional salary and that a collective way of understanding and sharing the service infusion is needed. Research limitations/implications: Given that this is a qualitative research based on a single case study the identified key elements of corporate culture and HRM practices cannot be used as a predictive tool. However, the depth of evidence is significant and allows analytical generalizations, which enable us to put forward tentative propositions for future research. Practical implications: For managers of industrial firms, the identified elements provide an insight on how to smooth the transition from goods-to service-oriented organization. The shift demands the development of an adequate corporate culture and distinctive management of human resources. Originality/value: Building on previous literature, the research offers the academic community five new soft elements to be studied in the service infusion process and can guide top managers on how to engage the entire organisation in a service-oriented manner.Ítem Programas de inmersión para el desarrollo de la competencia intercultural(Pearson, 2018) Narvaiza Cantín, Lorea; Ochoa Laburu, Elena; Zabala Berriozabal, Kristina; Zabala Iturriagagoitia, Jon Mikel