Examinando por Autor "Nunes, Sara"

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  • Miniatura
    Ítem
    Descriptive analysis of the recent advances of film-induced tourism: identification of strengths, gaps and opportunities
    (University of Primorska, 2022-08-31) Nunes, Sara; Moral Agúndez, Alejandro del; Fonseca, Júlia Fragoso da; Chemli, Samiha ; Seo, Kang Jin
    Film-induced tourism is a recent topic in academic research, only studied since the '90s, and especially in the us and uk, followed by Australia, Asia, and Europe, becoming a worldwide theme with its expansion to Asia. In the beginning, the main studies were focused on justifying the importance of studying the topic and concentrating on the power of film and tv productions in motivating tourism demand, followed by a theoretical andmethodological improvement focused on impacts, development, andmarketing initiatives. At themoment, studies are focused on a crossdisciplinary approach and commodification of location and culture. Nowadays, numerous studies focus on this subject, and this paper intends to analyse the latest advances in the field over the last eight years. Our study explores their strengths, potential, gaps, and opportunities. In terms of results, we can affirm the strengths related to the studies centred on the impacts of film-induced tourism on destinations, film-induced tourism as a motivator for the intention to visit through exhibited images, and tourism marketing activities and initiatives based on film and tv productions. In terms of gaps and opportunities, these are related to tourist experiences and authenticity, celebrities, sustainable planning, cross-disciplinary studies, residents' perspectives, consumers' answers to brand placement, the role of governments in terms of strategies and policies, the importance of social networks in the field, and the need for more studies to be developed worldwide, not only based on western examples.
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    Ítem
    Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers' perspective
    (Transnational Press London Ltd, 2020-10) Nunes, Sara; Moral Agúndez, Alejandro del; Fonseca, Júlia Fragoso da; Chemli, Samiha
    Usually, it is difficult to see a correlation between cinema and tourism; we simply have the idea that they are two extremely powerful forces. Nevertheless, when these forces are interconnected, they represent an unavoidable bout of success in the perspective of tourist images. And in today's market, there is great competition between tourism companies whereby they are constantly creating and recreating new tourism destinations. This is, indeed, due to the importance of the establishment of a great selfimage essential for a positive positioning in the market. For that reason, we intend to stress the importance that the positive images exhibited in cinematographic productions have on the construction of the brand value of a tourism destination. According to the results - it is logic to affirm, through the quantitative and qualitative analysis carried out in this study that film tourism gives a higher value to the brand image of the destinations portrayed reinforcing their brand equity.
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    Ítem
    The importance of film-induced tourism as a motivational influence on travel decisions: analysis of push and pull factors from the perspective of Portuguese consumers
    (Inderscience Publishers, 2022) Nunes, Sara ; Moral Agúndez, Alejandro del ; Fonseca, Júlia Fragoso da ; Sejdini, Abdulmenaf ; Chemli, Samiha; Seo, Kang Jin
    In the literature, the studies on tourist motivations are extensive; however, new types of tourism are growing and becoming popular every day; therefore, it is necessary to include these recent trends and analyse their correlation with intentions and motivations. Based on the aforementioned, this study aims to measure the importance of film-induced tourism as a motivational influence on travel decisions amongst push and pull factors based on the model of Dann (1977). Based on those mentioned above, explanatory research was developed focused on the quantitative approach through a questionnaire-based online survey using a non-probabilistic sample for convenience. In terms of results, we can conclude that film-induced tourism-related push and pull factors do not seem to be a significant motivational factor when compared with other push and pull motivations.