Examinando por Autor "Moayery, Meysam"

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    Ítem
    How does self-control operate?: a focus on impulse buying
    (Consejo General de la Psicología de España, 2019) Moayery, Meysam ; Narvaiza Cantín, Lorea; Gibaja Martíns, Juan José
    Abundant evidence in social psychology attests that self-control shapes human behavior. However, there is still room for further explorations of the interplay between the self-control system and consumer behavior, especially regarding impulse buying behavior. This research aims to shed light on the importance of impulse buying study, like any other spheres of human life, as an outcome of self-control process. This paper considers different types of self-control failure resulting from conflicting standards, the degree to which people monitor their behavior, and the depletion of self-regulatory resources. This is followed by explaining the current self-control approaches in impulse buying studies. In addition, integrating different self-control models, the present paper provides a general framework of self-control process with a focus on impulse buying. The framework integrates the components of impulses, conflict, resistance, and self-control outcome that should be considered jointly when analyzing selfcontrol phenomena
  • Miniatura
    Ítem
    Reflective and impulsive predictors of impulse buying
    (Universidad de Deusto, 2019-06-18) Moayery, Meysam; Narvaiza Cantín, Lorea; Facultad de Ciencias Económicas y Empresariales; Competitividad Empresarial y Territorial, Innovación y Sostenibilidad
    While previous literature indicates that impulse buying is a product of impulses, this study proposes that both reflective and impulsive components contribute to the act of impulsive purchase. In addition, this controversy appears more prominent when we pursue mixed findings regarding habitual and cultural components of impulse buying. Moreover, some aspects of impulse buying, including heuristic nature and social influences, beg more empirical evidence or precise definitions. Following a dual-system model that distinguishes between a reflective and an impulsive system, this research mainly hypothesizes that unhealthy snack impulse buying can be differentially influenced by either impulsive system or reflective system as a function of self-regulatory resources. In this respect, drawing from different areas of research, this study provides a comprehensive model of impulse buying. Several pre-tests were administrated to (1) justify the selected products; (2) provide appropriate tools for the main study. Two laboratory experiments were conducted to validate the proposed framework. In experiment 1, participants were randomly assigned to one of the conditions of the 2-group design (self-regulatory resource depletion vs. control condition). Furthermore, the design of experiment 2 was a 2 (self-regulatory resource depletion vs. control condition) by 2 (descriptive norm vs. no heuristic) between-subjects design. The findings of experiment 1 yielded the first empirical foundation for reflective and impulsive aspects of impulse buying behavior. The results supported the fact that self-regulatory resources moderate the impact of both reflective and impulsive determinants on unhealthy snack impulse buying. The second experiment showed that the descriptive norm is associated with the unhealthy snacks impulse buying only when enough self-regulatory resources are available. This experiment also demonstrated that the influence of descriptive norm on unhealthy snack impulse buying is significant only for those with interdependent self-construals.
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    Ítem
    Reflective and impulsive predictors of unhealthy snack impulse buying
    (De Gruyter, 2019-06-12) Moayery, Meysam; Narvaiza Cantín, Lorea; Gibaja Martíns, Juan José
    While impulse buying has been conceptualized as a product of impulses, this study proposes that both reflective and impulsive determinants can outline impulse buying. Following a dual-system model that distinguishes between a reflective and an impulsive system, we hypothesized that unhealthy snack impulse buying can be differentially influenced by either impulsive system or reflective system as a function of self-regulatory resources. Participants in the experiment were randomly assigned to one of the conditions of the two-group design (self-regulatory resources depletion vs. control condition); then they were given the opportunity to take part in a mock store spontaneous buying situation. While the impulsive system was represented by impulse buying tendency and unhealthy snack buying habit, dietary restraint represented the reflective system. The dependent variables were the number of unhealthy snacks purchased and the percentage of unhealthy snacks purchased. The results provided the first empirical foundation for reflective and impulsive aspects of impulse buying behavior. The findings showed that self-regulatory resources moderate the impact of both reflective and impulsive determinants on unhealthy snack impulse buying. While the reflective system (dietary restraint) only determined the behavior in the high self-regulatory resource condition, the impulsive system (impulse buying tendency and habit) associated with the behavior when self-regulatory resources were diminished. There was one exceptional case in which habit determined the percentage of unhealthy snacks purchased even in the high self-regulatory resource condition.