González Pernía, José LuisLópez-López, DavidMora López, Juan PabloDeusto Business School2026-06-112026-06-112025-11-07https://hdl.handle.net/20.500.14454/6188The proliferation of Information and Communication Technologies (ICTs) has fundamentally reshaped organizational operations. While conventional ICTs, such as personal computers, office automation suites, and customer relationship management (CRM) systems are deeply established, the emergence of novel, disruptive digital ICTs is altering the landscape and our understanding of adoption and diffusion dynamics. Although novel technologies such as mobile, social media, and cloud computing have achieved widespread adoption fueled by marketing efforts, highly disruptive technologies such as Artificial Intelligence (AI), advanced analytics (AA), and machine learning (ML) are experiencing varying adoption rates, particularly in emerging markets like Latin America when compared to developed nations. This research project employs a quantitative methodology to define the factors that either hinder or enable the adoption of these advanced technologies and to assess their impact on the competitiveness of Colombian organizations.engMatemáticasCiencia de los ordenadoresInteligencia artificialCiencias EconómicasEconomía del cambio tecnológicoInnovación tecnológicaOrganización y dirección de empresasOrganización de la produccióndoctoral thesis